Lifestyle
When we started Lifestyle, we didn't have a roadmap, and to be honest, we didn't know where we were going, but we knew we needed to start with our customers.
We went on a creative journey that explored multiple concepts, strategies, & business ideas to develop a new comprehensive retail program that extends beyond the vehicle with tangible and experiential designs, enabling customers to envision and engage during the shopping experience.
We explored ways Lifestyle categories could show up within a dealership
Build
Explore
Everyone fell in love with the Van, so we built one. This was the moment we discovered that through stories, we could craft authentic experiences.
With the guidance of our insights team, we developed team workshops to kick off concepts.
We went live to customers in Pittsburgh with Bronco & Ranger. We may have had a little too much fun during the installation.
After the success of the pilot, we decided to to build out program that met dealers where they were.
